Failing fast is the key to sustainable success.
- Does the model meet our detailed investment criteria?
- Does the business fit the needs of any of our corporate partners?
- Does the customer acquisition model pencil out?
- Does the Minimum Viable Product (“MVP”) resonate with live customers?
- Does the in-market test confirm the financial model (customer acquisition costs, conversion rates, monetization levels, etc.)?
- Form and capitalize company
- Build team
- Refine product
- Drive sales and marketing to scale business