Failing fast is the key to sustainable success.



  • Does the model meet our detailed investment criteria?
  • Does the business fit the needs of any of our corporate partners?
  • Does the customer acquisition model pencil out?

In-Market Validation

  • Does the Minimum Viable Product (“MVP”) resonate with live customers?
  • Does the in-market test confirm the financial model (customer acquisition costs, conversion rates, monetization levels, etc.)?


  • Form and capitalize company
  • Build team
  • Refine product
  • Drive sales and marketing to scale business